Early April 2024, Ben and Jared from Radlab recruited me to crank out some visual goodies for their team.
First, I designed a video camera mascot—bold, simple, a memorable character—He ended up on the Crew’s staff t-shirts.
Then I drew up some custom typography for the company vans. Big, clean, no-nonsense letters that are easy to read at a glance and will hold up at any scale.
Mascot on the shirt. Big type on the vans. Done.
Design shaped by simplicity —
thoughtful composition, purposeful
details, and visuals that speak clearly.