Insight Healthcare® Branding

In August 2021, I worked on the branding for Insight Healthcare, an osteopathic centre serving Auckland’s North Shore. I whipped up the logo, typeface, colours, wayfinding signage, staff uniforms—all of it.

Kept the logo clean, the type rounded, colours calm and approachable. Signage had to be easy to read at a glance. Uniforms needed to feel practical but look sharp. Each piece built to feel welcoming, and to simply work without fuss.